belvedere 1x

Belvedere has come up with a new beverage, a 100 proof vodka called Belvedere 1X. What’s interesting about this particular new product from LVMH is the packaging and branding that was created by Andre Saraiva, graffiti artist/night life entreprenuer and all around Parisian playboy. Andre owns Le Baron (both in Paris and Tokyo) and is a partner in Beatrice (New York). His network is vast and he is someone that is a constant fixture in progressive culture. I found this unique collaboration between Belvedere and Andre to be exciting, for one thing, the project is not a one off, it is the actual bottle and branding that Belvedere has embraced to push the Belve 1X brand. The drink itself is potent. LVMH is putting forward a strategic effort in seeding the product and key accounts throughout the world. Look out for Andre, look out for Bevlve 1X.